The Power of Targeted Marketing

‘The Power of Targeted Marketing – How to reach the right people with the right messages both online and offline’ was the Salon topic facilitated by Steph Hardcastle from Reg Frog Communications last night in Mosman.

Steph holds an M.A. in Marketing and an M.A. in Communications and has over 10 years’ global experience in marketing and brand communication across a number of industries, ranging from financial services to chemical engineering.

In 2008 Steph left corporate life to pursue her passion of working for herself and creating brand and marketing communications for other companies, including small enterprises.

Red Frog Communications was the result and she has been helping businesses to improve their brand and marketing strategies since then. This has involved incorporating social media, content creation and copy writing activities.

Steph’s style and approach is creative, intelligent and strategic. We certainly experienced this at the Mosman Salon event! It was an  excellent opportunity to take a step back from our enterprises and truly assess what messages we are sending through our interactions in person, offline and online whilst attracting the ‘right’ clients.

Here are some comments, take-aways and testimonials from the evening.

WiSE Salon comments:

“Great structure, well explained, easy to follow.”

“I always get great value from these salon events. Thank you.”

“I come here tired and leave re-energised!”

“The value and power of my brand was scrutinised. I gained so much insight. What a brilliant experience!”

WiSE Salon take-aways:

“The importance of creating the best image for my brand.”

“Everyone should concentrate on their brand and how it is positioned.”

“How wonderfully supportive and enjoyable this group of ladies is.”

“I now look at my brand through fresh eyes. The brand process Steph took us through was enlightening and highly informative.”

“Fun, focused. Great energy from participants giving and sharing. Great topic, well presented & run.”

“New marketing material that is more “outcomes” based for my clients. Great camaraderie!”

WiSE Salon testimonials:

“What a wonderful group of inspiring, supportive and funny women! It’s a pleasure to be part of it. I always come away wiser and happier.” Steph Hardcastle RedFrogCommunications.com

“The evening offered valuable information in a fun, focused and giving environment. Excellent content, well presented, great group.” Caro McCoutrie DoubleOMarketingConsultants.com

“Thanks Steph for facilitating a lively discussion & helping us come up with the best words to describe our brand. Your understanding of the marketing world simplified the process for the whole group. Great value.” Jan Osmond JanOsmond.com

“I never had to think so much about my own company. So fantastic to be lead through this eye-opening process.” Trudy Simmons VirtualOrganiser.com.au

“Great brainstorming! A real insight into what I stand for & how I impact my clients.” Gayle Walker GayleWalker.com.au

“Steph has such an incredible depth of knowledge on marketing and communications in general. I was particularly impressed with the expertise she demonstrated at this salon with regards to branding. Steph created a supportive environment and encouraged us to openly share and assist each other in understanding the value of our brands and how we communicate with our target market. As a result we gained so much from the experience. The salon experience also gave us the opportunity to develop quality connections. Thanks everyone for helping to make this such a great evening!” Michelle McCallum ColourDesignStudio.com.au

Thanks to Gayle Walker Real Estate for offering your space as our host site for this event.

All WiSE events are proudly organised, hosted and sponsored by Michelle McCallum

Principal of Colour Design Studio

creating seamless colour schemes inside to out specialising in eco + bio friendly finishes and solutions on-site and online

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